BSc in International Business & Service Management

Once you graduate, you will be well-prepared to take on responsible administrative, operational or management roles in various sectors across Oman. These positions can encompass a wide range of responsibilities in the tourism industry, business, marketing, exhibition and convention industry, regional and urban planning, real estate, residential and tourism project development, cultural and environmental agencies, and the banking sector. Additionally, you’ll have the opportunity to contribute your expertise to social and non-governmental organizations, government entities such as ministries and municipalities, or even explore entrepreneurship as self-employed professionals.

What sets our program apart is its strong emphasis on collaboration with both local and international industry partners. As a result, our graduates have a track record of successful internships and employment with distinguished organizations in Oman and in the international market, where they’ve made significant contributions to their respective fields. Examples of our key industry partners include:

With an internationally accredited degree, you will have the opportunity to further your education in business and tourism at the post-graduate level, whether you choose to do so within Oman or on a global scale. Additionally, we are proud to maintain partnerships with over seven international universities, allowing you to seamlessly continue your studies with one of them as an integral part of your undergraduate degree program.

The generic attributes and skills that graduates are expected to develop during their undergraduate studies are: 

• Ethics – The graduates have developed awareness and holistic understanding of their role as responsible citizens in an increasingly globalised context. 
• Critical thinking and problem solving – The graduates are able to engage real-world problems in a theoretically informed, rigorous, and questioning manner. They are able to devise solutions, select the most appropriate one, implement it, and reflect on its performance. 
• Creative thinking – The graduates are able to think laterally and develop creative ideas. 
• Individual and team work – The graduates have the capability to work effectively alone or in a team, to be self-directed, and to show independent judgment. 
• Communication – The graduates are effective communicators, using oral, written, and electronic communication skills. They can interact confidently in a variety of settings, with a range of people from both genders, individually and in team situations, from peers to the wider community. 
• Life-long-learning – The graduates appreciate that learning is continuous and have the ability to continue learning throughout life. They have developed a variety of approaches to learning, including self-directed, collaborative and self-reflective processes. 
• Sustainability – The graduates have acquired knowledge and have been engaged in a range of practices that enables them to implement sustainability in line with the United Nations SDGs and Oman’s Vision 2040.

Graduates from the BSc in International Business & Service Management will also have developed the following programme-specific attributes and skills: 

• Interdisciplinary thinking: The nature of the study programme requires the students to develop interdisciplinary skills which allow them to see issues from different perspectives and understand the influence of one discipline on another. These skills enable the students to effectively solve complex issues using creative solutions from different disciplinary approaches. 
• Theoretical knowledge: Comprehension of the theoretical concepts underpinning the study of international business and service management. The program also allows the students to relate such theories to wider national and international economic and social issues. 
• Methodological diversity: Skills for applying a diverse range of methods of analysis, evaluation and promotion, including quantitative (e.g. econometrics), qualitative (e.g. empirical social research), IT- based (e.g. GIS techniques), and communication-driven approaches (e.g. expert interview, or discussion moderation). Students are encouraged to carry out fieldwork and investigate real life situations. 
• Communication skills: Expertise in incorporating views and interests of various stakeholders from business, tourism, regional and central government, private companies, and representatives of local communities into strategic concepts. 
• Innovation and entrepreneurial skills: Application of innovative approaches in acquiring and presenting knowledge and dealing with business cases and projects. A focus is set on developing entrepreneurial skills matching national priorities. 
• Analytical and reflective thinking: Understanding the complexity of managing and promoting tourism as a successful international service business. The programme also enables the students to critically assess and carefully consider the cultural, environmental, and economic impact of global business activities such as tourism. Participants should be able to use critical and analytical thinking in selecting appropriate development models and rejecting others depending on the profile of the region and communities they are dealing with.